In the mid-20th century, the “counterculture” was born. Many young Americans were looking for a better way of life away from the mainstream. In California, Southern Humboldt was a natural destination for those seeking that new life. Southern Humboldt emerged as a haven for the counterculture movement.
Today, it is the most renowned cannabis region in the western hemisphere. For more than half a century, cannabis has defined Southern Humboldt. All the things that make Southern Humboldt a natural wonderland also make it perfect for agriculture. The unique soil characteristics and climate conditions were recognized early on by farmers as extremely hospitable. If it’s green, it grows, and does so remarkably well. What was counterculture is now a way of life. The cannabis industry grew up here. Humboldt County is to cannabis what France is to wine. Many of the medicinal cannabis strains popular throughout the world were developed here. Science and technology have merged with the spirit of the counterculture movement. Growth techniques that look to preserve the precious land and water resources of the natural environment represent the ideals of the cannabis culture. Residents, farmers, business owners and nonprofit groups are looking within themselves to restore and improve the local environment and wildlife habitat. With legalization, cannabis is undergoing the next phase of cultural integration into the American mainstream. Southern Humboldt is poised to offer up a legacy that will shape the history of this region. Southern Humboldt has a happy confluence of entrepreneurial spirit and unparalleled beauty that makes it a destination you won’t want to miss.
For more information, contact the Bureau of Medical Cannabis Regulation 800-952-5210, bmcr.ca.gov, or the Humboldt County Planning Cannabis Services Division (707) 268-3795.
The Country CLub
Adult Use Cannabis Retail Shop in Redway, California - Southern Humboldt. 21+ years only please. Specializing in premium, locally sourced southern Humboldt farm products.
One Log House
Southern Humboldt's favorite dispensary for recreational and medical cannabis. Featuring, concentrates, edibles, and flower.
705 US-101, Garberville
Meet the Farmers Dinner
Our first, sold-out event in our Meet the Farmers Dinner series was a huge success and we look forward to sharing more evenings with visitors and our community members. Each event will feature a locally sourced, plated dinner, drinks and special discussions with some of Southern Humboldt’s favorite cannabis farmers. Stay tuned to our site and on Instagram @elevatethemagic for additional dates to be determined.
Private group and corporate tours available, facilitated by SHBVB. Contact firstname.lastname@example.org for more information.
Stay tuned! The SHBVB is currently working with county, local officials and cannabis experts developing educational materials for our Humboldt visitors. Helping create the best guest experience is our goal!