Elevate the Magic

Elevate the Magic - Southern Humboldt Business and Visitors Bureau


Southern Humboldt is magic. Unspoiled, vibrant, waiting. This natural playground offers visitors the beauty of California in all its majesty. Giant Redwoods, wild rivers and streams, Pacific Ocean vistas and access that most only dream about. Hiking biking, fishing, great weather, and the unparalelled bounty of fresh fruits, vegetables, grass fed beef, and organic natural food at all turns.

For those who wish to elevate the magic, this is the place. Counter Culture was born here and with it, a lasting legacy that resonates today.  Southern Humboldt awaits with open arms those who seek an authentic cultural experience from Americas cannabis heartland. This is the place where all the magic happens.